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WEA: Wholesale Electric Asia


Branding, Style Guide, Web & Technology

Wholesale Electric Asia (WEA) has delivered electrical/instrumentation engineering and supply solutions for energy, infrastructure, transportation and industrial projects globally since 1994. Epoch was approached to do a rebranding of the company to improve its presence in the B2B marketplace and communicate its strengths and expertise.

Epoch proposed an abbreviation – ‘WEA’ for Wholesale Electric Asia. A new revamped logo and a tagline ‘Powering Your World’ were introduced. Website, product brochures, corporate animated videos, SEO/SEM strategies and LinkedIn ads were rolled out consecutively to align with the brand proposition, marketing goals, subsequently driving ongoing revenue.