Tourism is one of the sectors that NETS targets to gain a piece of its market share. NETS approached Epoch with the requirement of a brand identity via a new website and a series of marketing collaterals for the project. The communication objectives are to convey the discounts and benefits of the card and ease of making payment islandwide for the tourists. We developed a series of light-hearted illustrations, complemented by a user-friendly interface on the website, to entice the user's journey
