Epoch was approached to rebrand the JP Pepperdine website, a veteran player in the Singapore food and beverage industry with three restaurant concepts that have won the hearts and appetites of diners for 50 years. Analysis and exploration of redesigning JP Pepperdine brand architecture and visual design were carried out. The key objective is to present what JP Pepperdine offers as a restaurant group and an easy access to the three restaurant concepts and its online stores across the website. The content of the site is mindfully crafted, showing JP Pepperdine as not only serving wholesome food, but its commitment to their staffs and their value to the company. For the backend, a content management system was implemented for ease of updates.
