Hong Kong Wonton Noodles requires a brand identity to express the authentic Hong Kong food culture and to connect with young diners. The logo is inspired by the physical form of a Chinese bowl to communicate the meaning of 'fullness' and 'complete' serving of a humble meal. The stroke of the logo is complemented with organic strokes and customiszed Chinese calligraphy of the brand name. Besides the core identity, print collateral of the menu, flyer, wall partition made of frosted glass and table mats were designed. Quirky illustrations with Cantonese speech bubbles of food comments are illustrated on the menu.