The iJam campaign seeks to engage colleagues around the world to fuel the future of Electrolux in sustainable food. To initiate the campaign, a series of communication materials and an on-site event across various Asia Pacific offices were executed during iJam Day. The unconventional visual layout redefines the experience of what was possible in sustainable food that could cultivate a better world, oing good for both consumers and farmers.
Alongside the core identity of the key visual, we also designed pop ups featuring fun facts of sustainable food. The pop ups are attached on the partitions in the offices. A series of communication materials are presented at the office, eg. glass panel at the boardroom, notepad, table top vinyl sticker and exterior signs on the glass doors.
