Social Food Swap is one of Electrolux Happyplate's CSR initiatives. It encourages a behavioural shift from "binning" it to "swapping" it. Home cooks with excess ingredients in their kitchen (e.g. garlic, onions, chilli, potatoes, etc.) can swap with others within their social circles, such as colleagues and friends, who also have excess ingredients. In this way, both parties "save" ingredients that would otherwise be wasted, and end up with ingredients that they will actually use, at no added cost. Epoch designed and illustrated the brochure in a light-hearted style to engage the community.
