Blom started as a wholesome fund-raising initiative to help Assisi Hospice through their handcrafted tea. The response was encouraging and it spinned off further to more tea flavours and attention on its tea preparation techniques. Blom prides itself as an artisan handcrafted tea that is freshly blended in small batches with natural ingredients. With the clear brand mission in mind, we proposed packaging designs featuring hand-drawn intricate pen and ink illustrations to celebrate natural ingredients and precise craft of tea blending. The geometric logotype displays a touch of smoothness, perfectly meticulous and neat to the brand personality.