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NETS: Discovery SG Card & Packaging

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Disciplines: Creative & Packaging

Tourism is one of the sectors that Nets target to gain a piece of its market share. Nets approached Epoch with the requirement of a brand identity and a series of marketing collaterals for the project. The communication objectives are to convey its discounts and benefits of the card and ease of making payment islandwide for the tourists. We developed a series of light-hearted illustration, street food and trail maps to entice the user's journey.