Blom started as a wholesome fund-raising initiative to help Assisi Hospice through their handcrafted tea. The response was encouraging and it spinned off futher to more tea flavours and scruntinity to its tea preparation. Blom prides itself as an artisan handcrafted tea that are freshly blended in small batches with natural ingredients. With the clear brand mission in mind, our proposed packaging designs are hand-drawn intricate pen and ink illustrations to celebrate the origins of the natural ingredients and reflect the precise craft of tea blending. The geometric logotype displays a touch of smoothess, perfectly meticulous and neat to the brand personality.